John Gripenholm's recent shoot for Swedish fashion label Via Snella's were displayed as part of the brands 'pop-up' show for London Fashion Week.
Here's a little bit about the label...
"Since its launch in 2006, Via Snella has created male fashion, seeking to pave new ways in the perception of masculinity, the body, and the unique self we all carry within.
The creative mind behind the brand is Stockholm-based designer, Lina Zedig. A lover of high quality, rate textures and diachronic heritage values, Lina has brought her experience in vintage clothing, graphic design and textile technology into the world of menswear."
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