Thursday, 25 February 2010

Marcus Walter's Illustrations for Fair Trade

Tonight's the night to see the Channel 4 debut of Marcus Walters' illustrated TV ad for Fairtrade's 'The Big Swap' Campaign. The illustrations are also being used in PR, advertising and merchandise. The project was created and commissioned by Wieden + Kennedy London.

You can check it out here first.

"It was great to work with Wiedens on the Fairtrade project. The whole project was created using collage - a style which I usually save for making artworks, but the tactile, hand made approach really worked in tandem with the designs, typography and most importantly the subject matter." Marcus Walters.

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